Collection Development Through Conscious Design
This course introduces the participant to the conscious exploration of artistic principles and design methodology through experiencing the different development phases of a fashion collection. Participants will learn to fully master their visual dialogue, articulating a clearly defined, original and differentiated collection while expressing and embodying their individual ideas and concepts with a clear brief and target market in mind. The course cultivates original inquiry, critical investigation, conceptual development and visual language skills; building blocks that are essential to incubating and fully developing a designer’s creative identity and design philosophy. Participants will learn how to capture, analyze and interrogate visual communication codes, stimulating innovative thinking and experimental design. Participants are provided the necessary techniques needed to contextualize consumer analysis, design research, collection development, production cycle and visual promotion of the designer’s narrative. Through this journey, the participant will develop a holistic vision of the creative process and establish a sustainable design methodology towards the creation and professional porEolio presentation of a capsule collection. The course is divided into four key phases: Consumer and Market Research, Fundamentals of Conceptual Research and Design, Line Planning and Product Development, Visual Communication and Production. These concepts will be delivered through inspired presentations and relevant demos, creative projects and hands on experimentation, market field trips and key industry guest speakers.