Design Thinking

Strategic Design Research

Participants will learn the theory and practice of creative research in the field of design with an emphasis on the role of strategic thinking and decision-making within the design process. Through interdisciplinary and collaborative design-based projects, students will be introduced to the classic design research methods such as visual audits, competitor analysis and prototype testing; traditional market research methods such as demographics, focus groups and psychographics; and emerging research tools such as ethnographic research, narrative research and persona-building. Innovative blended research methods will be explored through literature review, case studies and practitioner's insights to enable professionals in acting as agents of change and influence the creative industries in making evidenced-based decisions in their practice.

Faculty: Bahar Mousavi Hejazi and Ian Chalmers

Course Code: DESN1173 CRN 84201

Fee: $600

Dates: June 6–June 28, 2016

Day/s: Mon, Tues, Wed, Thur

Time: 1pm–4pm

Location: 200 King St. East Toronto

Room: 499F

Entrepreneurial Design

This course will give the participants a platform to examine the phases of design thinking to strategize their own business proposals and to introduce creativity into their problem solving skills. Marrying left-brained logic with right–brain creativity and holistic thinking, this course will help students come up with their own ideas for start-ups, big or small, or work on existing ideas, giving them the needed tools to combine design thinking with entrepreneurial strategies to create avenues for growth. Participants will be introduced to strategic design and lateral thinking tools such as brainstorming visualization techniques and creative thinking; design thinking process such as research, idea and concept generation, prototyping and evaluation. Finally, they will develop their own story that will support them to define the essence of their brand through design and words, creating their unique persona and making it a strong 'pitch'.

Faculty: Sheeraz Wania & Paul Rowan

Course Code: DESN1180 CRN 84248

Fee: $350

Dates: August 4–August 19, 2016

Day/s: Thur, Fri

Time: 9am–12pm & 1pm–3pm

Location: 341 King St. East Toronto

Room: 515

Design Thinking for Leaders

Participants will be introduced to the main concepts and underlying principles of design thinking as a valuable and effective decision-making approach for leaders in creative industries. Using design thinking tools and methods such as ideation, visual thinking, storytelling, scenario-building and co-creation, participants will learn how thinking like a designer empowers leaders to address ‘wicked problems’ in a creative way. Through lectures, case studies and group discussions, participants will learn how to bring positive change to the organization and become influential leaders.

Faculty: Bahar M. Hejazi & Kevin Stolarick

Course Code: DESN1181 CRN 84207

Fee: $375

Dates: July 5–July 26, 2016

Day/s: Tues, Wed, Thur

Time: 1pm–4pm

Location: 341 King St. East Toronto.

Room: 515

Strategic Foresight for Business Design

Participants will learn to apply the theory and practice of strategic foresight to the design of business ideas. Through interdisciplinary and collaborative design-based projects, students will be introduced to classical and emerging methods from strategic foresight including problem framing, horizon scanning, cross-spectrum trend analysis, scenario planning, and transmedia futures. The use of these tools to design and prototype business ideas will be explored through literature review, case studies, and insights from the instructor as well as contemporary practitioners. Participants will apply foresight and design thinking in teams to the creation of business ideas that demonstrates the art and rigour of the long view.

Faculty: Trevor Haldenby

Course Code: DESN1179 CRN 84205

Fee: $375

Dates: August 2–August 23, 2016

Day/s: Tues, Wed, Thur

Time: 1pm–4pm

Location: 200 King St. East Toronto.

Room: 499F